Ebook Power Language: Getting the Most out of Your Words (The Essential Guide to Better Wrting & Stronger Speaking), by Jeffrey McQuain
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Ebook Power Language: Getting the Most out of Your Words (The Essential Guide to Better Wrting & Stronger Speaking), by Jeffrey McQuain
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Which techniques have empowered the language of Chaucer, Chief Joseph, and Groucho Marx? How can a writer engage readers with winning words and effective phrasing? What skills could make the spoken word eloquent enough to sway a crowd, persuade a boss, or charm a sweetheart? With tongue in cheek and pen in hand, Jeffrey McQuain illuminates the principles of concise and effective word use. Power Language features dozens of helpful guidelines and offers memorable examples from Demosthenes to Dr. Seuss. McQuain's practical advice and plentiful ad-libs clarify the basics of choosing words and using rhetoric, as well as the subtleties of stylistic matters, such as how to " play with cliche," " redo redundancy," and"single out double meanings." Power Language covers both timeless tactics and contemporary concerns like gender-sensitive language and the bewildering world of the Internet. Upbeat and indispensable, this modern classic will prove endearing and enduring to writers, speakers, stude
- Sales Rank: #1235913 in Books
- Published on: 1996-09-09
- Original language: English
- Number of items: 1
- Dimensions: .0" h x .0" w x .0" l,
- Binding: Paperback
- 246 pages
From Library Journal
As syndicated columnist of "Our Language" from 1989 to 1994 and current research associate for William Safire's New York Times column "On Language," McQuain is highly qualified to write a book about using words and phrasing in the best way possible to make oneself understood. In a wonderful, witty style that keeps his message from being preachy, he offers entertaining examples from Dr. Seuss to Chaucer and from everyday signage to illustrate his points. His guidelines for using power language in both speaking and writing appear in chapters on logical words, editing, syntax, and coinages. A great addition to any library collection; highly recommended.?Lisa J. Cihlar, Winfield P. L., Ill.
Copyright 1996 Reed Business Information, Inc.
From Booklist
An acolyte of and assistant to diction dictator William Safire, McQuain emulates his mentor and smites words weary and words worthless--in other words, he euthanatizes the terminologically inexact. Attacking the ilk of human resources and downsize, McQuain's crusade for clarity imperils the obfuscating euphemism or grammar gone gonzo. But like the knights of medieval Christendom, won't his conquests of style prove ephemeral, mirages of success that dissipate in the heat of modernity's syntactic incoherence? To such a trespass of logorrhea as above, McQuain echoes Thoreau's wisdom: "Simplify, simplify." To operationalize that (which McQuain might twice ticket for use of a vague verb and the "suffocating suffix," -ize), the author deploys the tools--direct, concrete meanings--followed by examples of the result: more powerful language. His diction is as muscular as his advice. Not only copy editors should plug in; any who lean on old nags like ya know or on new uselessisms like outsourcing will be able to make themselves perfectly clear. Gilbert Taylor
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By A Customer
Sometimes less is more: POWER LANGUAGE aims for accuracy, honesty, impact, logic and strength. Familiarly short simple words in a short simple style start it up. Varied sentence lengths keep it going, with the shorter sentences making the most important information stand out; with a topic sentence, its support and conclusion making up a tightly powerful paragraph; and with the two strongest sentence positions for the most meaningful points being the first and last words. Too many opinions and statistics get in the way: speaking or writing, think of the listener or reader first; and make everything powerfully clear, simple and straightforward. Jeffrey McQuain's tightly woven style and text set business and other writing on course: his book has the answers to Jefferson D. Bates's WRITING WITH PRECISION, Peter Elbow's WRITING WITH POWER, Paul A. Eschholz's LANGUAGE AWARENESS, and Marcia Lerner's WRITING SMART.
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