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The American Surfer: Radical Culture and Capitalism, by Kristin Lawler
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The image of surfing is everywhere in American popular culture - films, novels, television shows, magazines, newspaper articles, music, and especially advertisements. In this book, Kristin Lawler examines the surfer, one of the most significant and enduring archetypes in American popular culture, from its roots in ancient Hawaii, to Waikiki beach at the dawn of the twentieth century, continuing through Depression-era California, cresting during the early sixties, persistently present over the next three decades, and now, more globally popular than ever. Throughout, Lawler sets the image of the surfer against the backdrop of the negative reactions to it by those groups responsible for enforcing the Puritan discipline - pro-work, anti-spontaneity - on which capital depends, and thereby offers a fresh take on contemporary discussions of the relationship between commercial culture and counterculture, and between counterculture and capitalism.
- Sales Rank: #2457370 in Books
- Published on: 2012-09-07
- Released on: 2012-09-06
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .50" w x 5.98" l, .70 pounds
- Binding: Paperback
- 222 pages
About the Author
Kristin Lawler�is�Assistant Professor of Sociology at the College of Mount Saint Vincent.
Most helpful customer reviews
4 of 4 people found the following review helpful.
A good start to a larger analysis
By Dina Gilio-Whitaker
Lawler explores the meanings conveyed by images of surf culture and how they are are deployed in the service of capitalism. She gives a detailed history of the genealogy of surfing in California where the modern surfing subculture was born, imported as it was from Hawaii around the turn of the 20th century. But note that this is not a book about the history of surfing, although it is of course a big part of it. It's more a look at how the forces of capitalism are engaged and the tropes it unearths which can be seen as forces of subversion against capital's alienating tendencies in American society. These can all be identified through the way images of surfers and surfing have been used by the market to sell just about anything by appealing to the subconscious and conscious desires for freedom from the mind-numbing values of the work ethic which originated with the Calvinist Puritans who settled in Hawaii. Surfing as a subculture is seen as possibly the last remaining vestige of the counterculture spawned by the 50's beat generation which grew into the hippie culture of the 60's and 70's.
Lawler is correct in her arguments and the book lays a good foundation for further studies in surfing's enduring presence on the American landscape. If there are any flaws it is that the analysis is limited in connecting this presence to larger political forces and historical events that shaped it. This is probably as much a critique in how capitalism as a framework habitually fails to account for the reality of colonialism which is the necessary pre-condition that makes capitalist exploitation of a population possible. How does American imperialism in Hawaii and California inform the discussion? The author touches on imperialism for a minute in her analysis of the surfing scenes in the movie Apocalypse Now but stops short in connecting it to the history of settler colonialism. But it does leave the door open to this expanded discussion.
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