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Writing a Convincing Business Plan (Barron's Business Library), by Arthur R. DeThomas Ph.D., Stephanie Derammelaere M.B.A., Steven Fox
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A sound and convincing business plan is an entrepreneur's important first step in starting up a profitable business. It's also a prerequisite for getting financing and attracting investors. A sound business plan describes the business operations and goals, analyzes and forecasts markets and sales, sets up operating and marketing plans and schedules, and estimates operating expenses. This book shows how to organize and write a logical, business-savvy, and professionally polished business plan that can be presented to potential investors and financial institutions.
- Sales Rank: #500888 in Books
- Published on: 2015-05-01
- Original language: English
- Number of items: 1
- Dimensions: 7.40" h x .80" w x 5.10" l, .0 pounds
- Binding: Paperback
- 280 pages
About the Author
DeThomas holds a Ph.D. in Finance and has taught business finance subjects at the college level for the past 20 years. He currently is serving as Professor of Finance at Valdosta State College's School of Business Administration in Valdosta, GA.
Most helpful customer reviews
1 of 1 people found the following review helpful.
In my opinion, if you only could have one ...
By Donald Cochran
In my opinion, if you only could have one format to go by this would be it. because, it tells you, or suggests, items/questions you need to ask your self; what issues you may need to address as a start up or seasoned business; and where to start looking for the supporting data that justifies, or supports, your business endeavor.
0 of 0 people found the following review helpful.
Very easy read and able to understand how to build the ...
By Gene St. Pierre, Jr.
Very easy read and able to understand how to build the basics of a business plan for someone who has never had to do this before.
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